| December 8, 1999 |
|
Contact: Doug Myers
Albany International Airport
518-242-2222
| Dr. Douglas Lonnstrom
Siena Research Institute
518-783-2362 |
AIRPORT SURVEY SHOWS FARES MOST IMPORTANT TO BUSINESS TRAVELERS
Albany, NY (December 8, 1999) - - - Eighty percent of Capital Region
companies that use the Albany International Airport for business travel would
increase their number of flights if airline fares were reduced. That was the
major finding of a study commissioned by the Albany County Airport Authority
to determine the potential for growth in air travel within the region and to
identify the impact that might result from reduced fares.
The study was conducted during October by the Siena Research Institute, which
polled chief executive officers of companies with 20 or more employees in the
immediate 13-country primary and greater 25-county catchment areas served by
Albany International Airport. The Siena Research Institute received 1,018
responses.
"The response to this survey of air travel was extremely high and would seem
to indicate that CEO's in the areas surveyed would be delighted to have a
major low-fare carrier serve the Albany International Airport," said Dr.
Douglas Lonnstrom, Co-Director of the Siena Research Institute. "It also
suggests the presence of a client base which, primarily due to cost factors,
is marginalized rather than maximized in regard to the potential volume of
air traffic."
Survey respondents were asked to identify their usage of commercial air
travel and to rate the importance of such factors as frequent flyer miles,
business class seating, first class seating, meal service and ticket price in
their decision to fly. Of the CEO's that responded in the Airport's
13-country primary catchment area, 92% rated airline ticket prices as very
important. The next most cited item, frequent flyer miles, was 60 points
lower with only 32% of the CEO's surveyed showing the "traveler's perk" as
very important.
Overall, the survey results indicated considerable satisfaction with the
state of the newly modernized airport facilities. Comments from a number of
CEO's, however, indicated the high costs of airfares are a detriment to the
economy of the region. Additionally, three percent of the respondents
mentioned that the existing fare structure is a hindrance to their clients
who fly to Albany.
"This survey clearly shows a considerable number of business flyers ready to
take to the air if airline fares are reduced," said Albany County Airport
Authority Chairmen Rev. Michael A. Farano. "Our goal, therefore, is to
continue to attract new airlines, increase competition and decrease fares to
meet the demands of both business and leisure travelers in the region."
The geographical area included in the survey extended north to the Canadian
border, west past Utica, south to Greene and Columbia counties and east to
western Vermont and Massachusetts.
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